Design Thinking

Design thinking is an approach to problem-solving and innovation. It’s a way of thinking and acting that allows you to find new solutions to challenges, by engaging with them using a combination of intuition, experience, and analysis. Applying the methodology encourages you to find new ways of looking at a problem and creating new solutions. It’s used by designers and creative thinkers in different industries, including technology, fashion, manufacturing, and more. Fundamentally it is a human-centred approach to innovation that draws on the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements of business. Design thinking helps us understand people's lives by empathising with them, developing ideas with them, testing those ideas in real world settings and improving them over time through iteration.

Empathy

Empathy is the foundation of our Design Thinking approach. The objective here is to immerse ourselves into the worlds of our end users, setting aside any assumptions about the users and the problem in order to uncover deep needs and insights and thus inform our decision making. It is important in design thinking because it allows designers to understand the needs and perspectives of the end users, which helps to create products and services that are more user-centred and effective. Empathy also helps designers to identify and address potential pain points or challenges that users may experience, leading to more innovative and inclusive solutions.