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Design Process Checklist

What?

This design process checklist is a systematic and organised document or set of steps used to guide designers, program teams, developers, or anyone involved in the creative process through the various stages of a project. The purpose of the design process checklist is to ensure that all necessary steps are followed, important considerations are addressed, and key tasks are completed in a logical and efficient manner.

How to use it?

The design process checklist is a flexible tool that can be customized to suit the specific needs of a project, whether it's graphic design, web design, product design, or any other context. The process checklist helps ensure that the design process is structured, organized, and efficient, ultimately leading to a successful outcome.

To begin using the Process checklist in your project, make a copy of the template Asana Template

Output Examples

The table below provides examples on the outputs that the project teams are expected to produce. Use these as inspiration for your work.

Empathy

Activity

Output Examples

User Research

Outputs:
Target Audience, Behaviours, Needs

Methodology:
This can include online surveys, user interviews, focus groups, and ethnographic research.

Template

User Personas: 

Outputs:  
User personas

Methodology:
Personas are fictional characters that represent the behaviours, motivations, and goals of your target audience. This helps you empathise with your users and design solutions that meet their needs.

Template
Example

Map out user journeys: 

Outputs:
User Journey

Methodology:
Identify the key touchpoints in the user journey and map out the user flow. This helps you understand the user's experience and identify pain points and areas for improvement.

Template
Example

Identify user pain points: 

Outputs:
Pain Points

Methodology:
Use the insights gathered from your user research and user journey mapping to identify the pain points your users experience. This could include frustrations, obstacles, or unmet needs.

Template

Define the problem statement:

Outputs:
Problem Statement V1

Methodology:
Use the pain points identified to define a clear problem statement that focuses on the user's needs. This helps you stay focused on solving a real user problem and ensures that your design solution is relevant.

Template


Define

Activity

Output Examples

Refine the problem statement

Outputs:
Problem Statement V2

 

Methodology:
Review the problem statement developed in the empathise phase and refine it based on the insights gathered. Ensure that it is specific, actionable, and focused on the user's needs.

Template

Identify design goals

Outputs:
Design Objectives

Methodology:
Define the design goals for the digital product. These should be aligned with the client objectives and the needs of the target audience.

Example

Create design principles

Outputs:
Design Principles

Methodology:
Create design principles that guide the development of the digital product. These principles should be grounded in the user's needs and ensure that the design solutions are consistent, usable, and effective.

Additional Resources
Example
Example 2

Conduct a competitive analysis

Outputs: 
Competitor Analysis

Methodology: 
A competitive analysis to understand the strengths and weaknesses of competitors / existing solutions. This can help identify opportunities for differentiation and innovation.

Example
Template

Create a feature roadmap

Outputs:
Feature Roadmap

Methodology:
Outline the key features and functionality that the product should include.

Example

Define success metrics

Outputs:
Success Metrics

Methodology:
Define the success metrics of the digital product. These should be measurable and aligned with the users objectives.

Additional Resource

Ideate

Activity

Output Examples

Generate ideas

Outputs: 
Sketches

Methodology:
Use brainstorming techniques like mind mapping, sketching, and collaborative brainstorming to generate a wide range of ideas for solving the problem statement defined in the define phase.

Example

Prioritise ideas

Outputs: 
Evaluation Criteria

Methodology:
Evaluate the ideas generated and prioritise them based on their potential impact, feasibility, and alignment with the design goals and principles defined in the define phase.

Example

Create User Journeys

Outputs:
Information Architecture, User Journeys

Methodology:
Outline how the target audience would interact with the potential solutions.

Example
Example 2

Sketch initial designs

Outputs:
Low-fidelity prototype

Methodology:
Create low-fidelity sketches of the potential solutions. This helps visualise ideas and iterate quickly.

Example

Prototype

Activity

Output Examples

Determine prototype type

Outputs:
 Low Fi Prototype / Paper prototype / wireframe

Methodology:
Identify the type of prototype that best suits your needs. This could be a low-fidelity prototype, such as a paper prototype or wireframe, or a high-fidelity prototype, such as a clickable prototype or a functional prototype.


Example

Develop the prototype

Outputs:
Figma prototype

Methodology:
Use the appropriate tools to create the prototype i.e design software, prototyping software, or even physical materials.

Example
Example 2

Test the prototype

Outputs:
Usability Tests

Methodology:
Test the prototype with users to gather feedback. This could involve conducting user testing sessions, surveys, or usability tests.

Example
Additional Resources

Analyse the results

Outputs:
Areas of Improvement, Pain points

Methodology:
Analyse the feedback gathered during the testing phase to identify areas for improvement. If some of the pain points require more structured discussion to achieve solutioning, probably best to go back to the Ideate phase

Template
More Resources

Methodology Slide Deck
Methodology Longform Document